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Meta Ads Management Services

Facebook and Instagram ads that reach the right people and bring you leads and sales, not just likes.

Your customers spend hours every day on Facebook and Instagram. Meta Ads let you reach them by location, interests, behaviour and life stage, and bring them back when they are ready to buy. Our Meta Ads management services combine sharp targeting, scroll-stopping creatives and accurate tracking to grow your leads and sales at a healthy cost.

Send us an enquiry and our team will get back to you and schedule a call at a time that suits you.

A Facebook ads agency focused on results

Boosting posts is not a strategy.

Every campaign has a clear goal

As a Facebook ads agency, we build structured campaigns around a clear goal, whether that is enquiries, bookings, WhatsApp chats, app installs or online sales, and we measure every campaign against it.

You always know what each lead or sale costs.

What our Meta Ads service includes

Strategy and audience setup

We define your goals, ideal customers and offers, then build audiences from interests, demographics, locations, lookalikes of your best customers and your own website and customer data.

Ad creatives and copy

Static, carousel and short-form video creatives, or your brand assets, with copy that speaks to your audience. Every campaign tests several creative angles.

Meta Pixel and Conversions API

We set up the Meta Pixel and Conversions API so Meta can see which ads lead to enquiries and sales, even as browser tracking becomes less reliable.

Facebook lead gen ads

Instant form campaigns with qualifying questions, connected to your CRM, email or WhatsApp so your team can follow up fast.

Retargeting ads

We retarget website visitors, video viewers and people who engaged with your page, with ads tailored to where they are in the buying journey.

A/B testing and budget optimisation

We test audiences, creatives, copy and placements, move budget to what performs and pause what does not.

Reporting

A clear monthly report on spend, reach, leads or sales, cost per lead, ROAS and what we are testing next.

Facebook marketing services across the full Meta platform

Facebook ads: News Feed, Stories, Reels, Marketplace and right-column placements.
Instagram ads management: Feed, Stories, Reels and Explore placements with creatives built for Instagram.
Messenger and WhatsApp ads that start conversations directly with your sales team.
Lead generation campaigns: instant forms and landing page campaigns for service and B2B businesses.
Sales and catalogue campaigns: product ads for e-commerce and D2C brands.

Who Meta Ads work best for

Local businesses such as clinics, salons, gyms, restaurants and real estate projects that want enquiries and bookings.
E-commerce and D2C brands that want online sales at a healthy ROAS.
Education and coaching institutes that want admissions and course enquiries.
B2B businesses, especially for retargeting and lead forms, often combined with Google Ads and LinkedIn.
International businesses in the US, UK, UAE and beyond that want a reliable, transparent ads partner.

How we work

1. Audit

We review your ad account, Pixel and past results, or your market if you are starting fresh, and share a free audit.

2. Strategy

We agree goals, target cost per lead or ROAS, budget and audiences.

3. Create and launch

We build creatives, set up tracking and launch campaigns.

4. Test and optimise

We test audiences and creatives and scale what works.

5. Report

Every month you see what you spent, what it delivered and what is next.

Why choose Online Advertise for Meta Ads

You own your account

Your Meta Business account, ad account, Pixel and data stay in your name.

Transparent reporting

Real numbers every month, including cost per lead.

Lead quality, not just volume

We qualify leads and optimise for the ones that turn into customers.

Creative and media in one team

Strategy, creatives and campaign management together.

Joined up with search

We combine Meta with Google Ads and SEO so every channel supports the others.

Questions we hear before every Meta campaign

Your Meta Ads questions, answered

Straight answers on cost, Facebook vs Google, conversions, Pixel setup and ROAS.

How much does it cost to run Facebook and Instagram ads in India?

You set your own daily or lifetime budget, and Meta charges based on how many people see or interact with your ads. Costs vary by industry, audience, location, season and creative quality. Ad spend is paid directly to Meta and is separate from management fees. We recommend a test budget based on your goal and market, then scale the ad sets that bring results.

Facebook ads or Google Ads: which is better for leads?

Google Ads reaches people actively searching for what you offer, so leads are often higher intent. Facebook and Instagram ads reach people based on who they are and what they are interested in, which is great for creating demand, visual products, local offers and retargeting. Many businesses get the best results by using both.

Why are my Meta ads not converting?

Common causes include targeting that is too broad or too narrow, weak creatives, an unclear offer, a slow or confusing landing page, a missing or broken Pixel, no Conversions API, and campaigns optimised for clicks or engagement rather than leads or sales. An audit usually shows which of these is holding you back.

How do I set up the Meta Pixel and Conversions API?

Create a Pixel in Meta Events Manager, add it to your website directly, through Google Tag Manager or your platform's integration, and set up standard events like Lead or Purchase. Then connect the Conversions API through a partner integration or server-side setup, and check event match quality and deduplication in Events Manager. We handle this setup and testing for you.

What is a good ROAS for Meta ads?

A good return on ad spend depends on your profit margins, average order value and how much a customer is worth over time. A business with high margins and repeat buyers can be profitable at a lower ROAS than one with thin margins. We work out your break-even ROAS first, then set a realistic target above it.

Turn Facebook and Instagram into a lead source

Tell us about your business, your goals and any ads you are running now. Our team will get back to you and schedule a call at a time that suits you, then share a free Meta Ads audit.

Prefer email? Write to us at letstalk@onlineadvertise.co

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